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The Purpose of Purpose
Making Growth the Heart of Your Business
Brief Description
What's the purpose of corporate purpose? It is simpler than you might think. The days of mission-driven purpose are over. Saving the planet, fostering rights, showing the human side of your company—these are merely table stakes for any business that wants to thrive in a caring...
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See moreReimagine purpose and discover its true power for your leaders, teams, and organisations.
Reimagine corporate purpose as a strategic tool for guiding actions and driving personal, team, and organizational growth.
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Description
What's the purpose of corporate purpose? It is simpler than you might think.
The days of mission-driven purpose are over. Saving the planet, fostering rights, showing the human side of your company—these are merely table stakes for any business that wants to thrive in a caring world. But when it comes to your organisation's purpose, the truth is, it is all about driving growth.
In The Purpose of Purpose, bestselling author and renowned creative advertising director Ron Tite shows how his powerful Think, Do, Say approach can be applied to growth—for individuals, for teams, and for your entire organisation. In his warmly contrarian style, Tite challenges conventional thinking about corporate purpose. Using compelling case studies, from General Motors to Lego, Tite helps leaders implement a true and effective purpose. He shows you how to reimagine the strategic heart of your business in a way that will create amazing experiences for your clients, partners, and teams.
Aligning purpose with business strategy is the catalyst for unprecedented growth. Whether you are a leader seeking to inspire your team or a CEO aiming to redefine your organisation's direction, this book serves as your roadmap to success.
Book Details
INFORMATION
ISBN: 9781774585801
Publisher: Page Two Books, Inc.
Format: Hardback
Date Published: 16 September 2025
Country: Canada
Imprint: Page Two Books, Inc.
Audience: Professional and scholarly
DIMENSIONS
Spine width: 30.0mm
Width: 155.0mm
Height: 203.0mm
Weight: 464g
Pages: 320
About the Author
Author, speaker, producer, and entrepreneur Ron Tite has always blurred the lines between art and commerce. An award-winning writer and creative director, he is the founder of Church+State advertising agency. In demand as a speaker internationally, Ron speaks to leading organizations about leadership, disruption, branding, and creativity. He is the author of Everyone's An Artist - Or At Least They Should Be, and Think Do Say: How to Seize Attention and Build Trust in a Busy Busy World.
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