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Sustainability Storytelling

Communicate Trust, Brand Value and Better Business
By Mike Hower
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Brief Description
Develop a sustainability communication strategy that applies clear principles, builds credibility, and delivers messages that move both business and sustainability goals forward. Sustainability Storytelling is a practical guide for mid to senior-career communication, marketing, and sustainability professionals who want to develop compelling, credible, compliant, and impactful... Read More
Format: Hardback
$19100

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Understand how to craft strategies and messages that engage different stakeholders on sustainability, avoiding greenwashing and creating compelling and compliant communication.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Develop a sustainability communication strategy that applies clear principles, builds credibility, and delivers messages that move both business and sustainability goals forward.

Sustainability Storytelling is a practical guide for mid to senior-career communication, marketing, and sustainability professionals who want to develop compelling, credible, compliant, and impactful sustainability narratives. As organisations face rising regulatory pressure, shifting consumer expectations, and increasing scrutiny around authenticity, this book provides actionable frameworks for creating communications that resonate, manage risk, and strengthen brand trust.

Written by sustainability communication expert Mike Hower, the book combines strategic guidance with practical tools to help professionals translate complex sustainability topics into stories that support organisational priorities. Through detailed chapters and real-world examples from Mars, PepsiCo, Salesforce, SAP, Veolia, and Apollo Global Management, readers learn how to implement messaging strategies that are both credible and commercially effective.

You'll learn how to:

  • Apply sustainability communication principles to craft clear, honest, and engaging narratives
  • Implement frameworks that link business strategy with environmental and social impact
  • Develop approaches to avoid greenwashing and manage regulatory, legal, and reputational risks
  • Optimise stakeholder engagement across investors, consumers, employees, and partners
  • Use real-world examples to guide decision making and strengthen your professional credibility

With its blend of practical instruction and strategic insight, Sustainability Storytelling helps professionals apply proven communication methods that elevate their work, support organisational resilience, and advance sustainability efforts with confidence.

Themes include: sustainability communication, sustainability strategy, stakeholder engagement, greenwashing prevention, corporate responsibility, reputation management

Book Details

INFORMATION

ISBN: 9781398625532

Publisher: Kogan Page Ltd

Format: Hardback

Date Published: 03 May 2026

Country: United Kingdom

Imprint: Kogan Page Ltd

Contributors:

  • Foreword by Joel Makower

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Width: 156.0mm

Height: 234.0mm

Weight: 0g

Pages: 312

Collections

Business & Entrepreneurship Education & Reference Finance & Economics Finance & Investment Marketing & Sales Mike Hower Non-Fiction Science & Nature

About the Author

Mike Hower is a sustainability communications expert and founder of Hower Impact, a boutique consultancy specializing in transforming complex sustainability initiatives into resonant narratives. Based in Oakland, CA, he has collaborated with global brands including Mars, The North Face, Snapchat, HP and Berry Global. He has written for prominent sustainability publications such as GreenBiz, Sustainable Brands and Triple Pundit. He hosts The Sustainability Communicator podcast where he explores the nuanced art of sustainability storytelling.

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