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Net Gain
Expanding Markets through Virtual Communities
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Format: Hardback
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See moreIdentifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. This book offers numerous real-world scenarios and lessons for building value and creating competitive edge.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
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Description
This text on competing successfully in the online world is organised into three sections: virtual communities as sources of power and profitability; establishing a virtual community; and the implications for firm and industry structure.
Issues explored include managing new kinds of customer expectations, partnering to leverage technological capabilities, and choosing where and how to compete.
The text aims to help managers avoid the costly mistake of waiting before establishing a virtual community, and forces them to rethink what they understand to be driving their businesses.
Book Details
INFORMATION
ISBN: 9780875847597
Publisher: Harvard Business Review Press
Format: Hardback
Date Published: 23 January 1997
Country: United States
Imprint: Harvard Business Review Press
Illustration: Illustrations
Audience: General / adult
DIMENSIONS
Width: 165.0mm
Height: 241.0mm
Weight: 250g
Pages: 256
About the Author
John Hagel III is a principal at the Silicon Valley office of McKinsey & Company, Inc., and a leader of the firm's Interactive Multimedia Practice. His work is primarily with clients in the electronics, telecommunications, and media industries, with a focus on strategic management and performance improvement. Prior to joining McKinsey, he served as senior vice president for strategic planning at Atari; as president of Sequoia Group, a systems house selling turnkey computer systems to physicians; and as a consultant with the Boston Consulting Group. Mr. Hagel is the author of a number of legal and business books and articles. His most recent piece, written with Harvard Business School professor Jeffrey F. Rayport, was "The Coming Battle for Customer Information," which appeared in the January/February 1997 issue of the Harvard Business Review.
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