Luan Wise

You might be using ‘social media’ every day, but are you maximising its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business’s growth, and Luan Wise is here to help. Written by a recognised trainer for both LinkedIn and Meta, Smart...

B2B marketers face unique challenges, including non-linear buyer journeys, multiple decision-makers, and long sales cycles, alongside the (mis)perception of their work being boring and lacking in creativity. Written by a seasoned industry practitioner, The Future of B2B Marketing offers original insights and guidance into the evolving B2B landscape, showing how artificial intelligence can be applied at every stage of the...