120,000+ Books, Games & Puzzles in-stock 🇳🇿

🌸 Our Spring Sale is here! Save on Books, Toys, & Puzzles! With overnight NZ-wide delivery 🎉

The Future of B2B Marketing

Harnessing AI to Unlock Smarter Decisions
By Luan Wise
0.0 (0 reviews)
Brief Description
B2B marketers face unique challenges, including non-linear buyer journeys, multiple decision-makers, and long sales cycles, alongside the (mis)perception of their work being boring and lacking in creativity. Written by a seasoned industry practitioner, The Future of B2B Marketing offers original insights and guidance into the evolving... Read More
Format: Hardback
$6100
Pre-order
Releases 4th March 2027 (Approx. Date) Pre-order  "The Future of B2B Marketing" now to secure your copy from our first shipment

Found a better price? Request a price match

54% of marketers believe AI will significantly impact how they work over the next year. This book shows how harnessing this technology can deliver more efficient, impactful B2B marketing strategies.

54% of marketers believe AI will significantly impact how they work over the next year. This book shows how harnessing this technology can deliver more efficient, impactful B2B marketing strategies.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

B2B marketers face unique challenges, including non-linear buyer journeys, multiple decision-makers, and long sales cycles, alongside the (mis)perception of their work being boring and lacking in creativity.

Written by a seasoned industry practitioner, The Future of B2B Marketing offers original insights and guidance into the evolving B2B landscape, showing how artificial intelligence can be applied at every stage of the buying journey – from capturing awareness from the right audience and generating quality engagement through to optimising measurement and performance.

It serves to both guide experienced professionals while also supporting those new to the industry, offering reminders, confidence-building, and practical approaches for navigating the everyday complexities of B2B marketing.

Combining research, frameworks, case studies, and career-focused advice, this book helps marketers embrace new technologies and learn how to put AI into practice, using their own judgement and expertise to act effectively – and ultimately make smarter decisions.

Book Details

INFORMATION

ISBN: 9781399429948

Publisher: Bloomsbury Publishing PLC

Format: Hardback

Date Published: 26 November 2026

Country: United Kingdom

Imprint: Bloomsbury Business

Audience: General / adult, Professional and scholarly

DIMENSIONS

Spine width: 28.0mm

Width: 160.0mm

Height: 238.0mm

Weight: 460g

Pages: 264

Collections

Business & Entrepreneurship Computing & Technology Education & Reference Luan Wise Marketing & Sales Non-Fiction Pre-order Books Pre-Order Business & Entrepreneurship Pre-orders Pre-orders by Release Date Technology & Digital Transformation in Business

About the Author

Luan Wise has over 25 years of agency, client-side, and consultancy experience. She is a chartered marketer, fellow of the Chartered Institute of Marketing (FCIM), and is currently pursuing a PhD by Portfolio at the University of Lancashire. Alongside consultancy projects, Luan delivers industry talks and training workshops for professional bodies, university business schools, and organizations across the world.

Also by Luan Wise

View all
  • Smart Social Media
    You might be using ‘social media’ every day, but are you maximising its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business’s growth, and Luan Wise is here to help. Written by a recognised trainer for both LinkedIn and Meta, Smart...
    By Luan Wise
    Paperback
    $3999
    Available
    Ships in 4-6 weeks

More from Business & Entrepreneurship

View all
  • How To Be Wrong
    Sometimes the only way to be right is to get comfortable with being wrong. Most startup advice is dangerously misguided. The mythology of the lone genius founder, the obsession with capital raising, and the theatre of startup ecosystems lead countless ventures astray. Drawing on two decades at the heart of New Zealand's most successful technology companies – Trade Me, Xero,...
    By Rowan Simpson
    Paperback
    $3600
    Elsewhere:
    $3999
    (1)
    In Stock
    Ships tomorrow
  • Roadmap to Property Success
    Ready to ditch the 9-to-5 and build lasting wealth through property? In Roadmap to Property Success, seasoned investor and coach Steve Goodey shares the exact strategies that helped him – and thousands of Kiwis – build sustainable property portfolios from scratch. With real-life lessons, hard-won wisdom, and zero sugar-coating, this is your no-BS guide to property investing in New Zealand....
    By Steve Goodey
    Paperback
    $3199
    Elsewhere:
    $3999
    In Stock
    Ships tomorrow
  • Shoe Dog
    Shoe Dog by Phil Knight is a riveting memoir that unveils the remarkable journey behind the creation of Nike, one of the world's most iconic and successful brands. Phil Knight's story begins in 1962, when fresh out of business school, he embarks on a daring entrepreneurial adventure with a radical premise: to import high-quality, low-cost athletic shoes from Japan. Armed...
    By Phil Knight
    Paperback
    $2400
    Elsewhere:
    $2899
    (1)
    In Stock
    Ships tomorrow
  • Business Made Simple
    Business Made Simple by Donald Miller is an essential guide for anyone looking to elevate their career and create a profitable business. This practical book offers sixty daily readings, each accompanied by insightful videos, designed to help professionals and business owners gain a clear understanding of how successful businesses operate. Rather than relying on theoretical knowledge, Miller shares actionable strategies...
    By Donald Miller
    Paperback
    $2600
    Elsewhere:
    $3000
    In Stock
    Ships tomorrow
  • The Five Dysfunctions of a Team
    In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary Executive. This time, he turns his keen intellect and storytelling power to the fascinating, complex world of teams. Kathryn Petersen,...
    By Patrick M. Lencioni
    Hardback
    $4299
    Elsewhere:
    $5199
    (1)
    In Stock
    Ships tomorrow
  • Tim's Pick Tim's Pick
    Good To Great
    Good to Great by Jim Collins is an authoritative guide that investigates what takes a company from mere mediocrity to exceptional greatness. This acclaimed work is based on a five-year research project comparing teams that made that leap to those that didn’t. Collins and his research team examined financial performance, management practices, and corporate culture to distill the essential factors...
    By Jim Collins
    Hardback
    $5400
    Elsewhere:
    $6000
    (3)
    Backorder
    Ships mid September
  • This Is Strategy
    From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world."With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans." —Adam Grant, author of Think AgainIn this unique and thought-provoking book, Godin shares insights on...
    By Seth Godin
    Paperback
    $3150
    Elsewhere:
    $3999
    (1)
    Available
    Ships in 4-6 weeks
  • Tim's Pick Tim's Pick
    Zero to One
    Zero to One by Blake Masters and Peter Thiel is a ground-breaking and thought-provoking examination of innovation and what it takes for a new company to prosper. Written by Peter Thiel, the co-founder of one of the most successful tech start-ups in history, this book provides a fresh perspective on how to build a valuable and unique enterprise in a...
    By Blake Masters and Peter Thiel
    Paperback
    $2500
    Elsewhere:
    $3000
    In Stock
    Ships tomorrow
  • Tim's Pick Tim's Pick
    Blue Ocean Strategy, Expanded Edition
    Blue Ocean Strategy, Expanded Edition by W. Chan Kim and Renée A. Mauborgne is an essential guide for anyone looking to transform their business strategies and leap into untapped market spaces. This acclaimed book illustrates how companies can break free from the traditional war of competition and instead, create their own "blue oceans" of uncontested market space. The authors delve...
    By W. Chan Kim and Rene A. Mauborgne
    Hardback
    $5700
    Elsewhere:
    $6499
    (1)
    In Stock
    Ships tomorrow
  • The Toyota Way, Second Edition: 14 Management Principles from the World's Greatest Manufacturer
    Explore the enlightened path to transformational business success with the updated and expanded edition of Jeffrey Liker's acclaimed work, The Toyota Way, Second Edition: 14 Management Principles from the World's Greatest Manufacturer. Delve into the legendary business philosophy that has placed Toyota at the pinnacle of global manufacturing excellence. In this highly anticipated update, Jeffrey Liker refines and broadens the...
    By Jeffrey Liker
    Hardback
    $8500
    (1)
    Available
    Ships in 2-3 weeks
  • High Output Management
    High Output Management by Andrew S. Grove is a legendary business book and a Silicon Valley staple. Written by the former chairman and CEO of Intel, it offers invaluable insights into the art of managing and running a successful company. This practical handbook provides guidance for navigating real-life business scenarios and serves as a powerful manifesto that has the potential...
    By Andrew S. Grove
    Paperback
    $3200
    Elsewhere:
    $3700
    In Stock
    Ships tomorrow
  • How to Grow Your Small Business
    The Wall Street Journal Bestseller For so many entrepreneurs, running a small business ended up looking different than they imagined. They’re stressed, discouraged, and not confident in their plan for growth. In How to Grow Your Small Business, Donald Miller gives entrepreneurs a 6-step plan to grow their businesses so they produce dependable, predictable results. Using the exact steps you’ll...
    By Donald Miller
    Paperback
    $2900
    Elsewhere:
    $3500
    In Stock
    Ships tomorrow

Why buy from us?

Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!

Service & Delivery

Service & Delivery

Our warehouse in Auckland holds over 100,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.

Auckland Bookstore

Auckland Bookstore

We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.

Our Gifting Service

Our Gifting Service

Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.

Business & Entrepreneurship lists from the team

Explore our curated lists from our heroes to find your next read!

The Latest at Book Hero

View all