The Trust Spiral

Trust in the media has hit a record low. Reasons offered for this breakdown are varied and include the rise of social media, rhetorical attacks from hostile politicians, misinformation, and bad actors online. While these factors may indeed be contributing, such explanations lack self-reflection on media leaders' part—and are, in fact, out of step with the public’s actual feedback.

Journalist Tara Henley argues that the media's alarmed reaction to the first election of Donald Trump—throwing out journalistic standards and practices, including objectivity—kicked off a trust spiral that continues to this day. The economic precarity of the industry set the stage, with the media in a profoundly weakened state when Trump came along—most critically, failing to properly train the next generation in the rigours of journalism or provide them with a clear path to personal success and financial stability.

To restore trust in the media, Henley contends, we must admit mistakes in coverage, publicly reaffirm the value of objectivity, and get back to the basics of objective journalistic practices. Fundamentally, we need to reorient the industry around public service. This will include discarding condescending views about the public, particularly the working class. The time has come to depoliticise our newsrooms—and Henley, through extensive research and reporting, offers practical strategies that can make this achievable.

The Trust Spiral is a compelling call to action for those who believe in the future of a trustworthy media landscape.