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Marketing to the Affluent
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Marketing to the Affluent
$7999
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is ideal for financial service professionals, marketers, and salespeople seeking to connect with high-net-worth individuals and refine their marketing approach to an affluent clientele.
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See moreFrom the New York Times bestselling author of The Millionaire Next Door, the classic guide on how to market to the rich.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
From the New York Times best-selling author of The Millionaire Next Door, is the classic guide on how to market to the rich.
Praise for Marketing to the Affluent:
"Dr Stanley's prospecting techniques saved me thousands of hours of tedious work normally given to cold calls and mailer leads. His methods gave me the surgical steel to cut into the heart of the affluent market." - Ken Catanella, Senior Vice President, Shearson Lehman Hutton.
"I have read, over the past 17 years, everything I could find about marketing financial services, and I can say without hesitation that this book is the best work of its type I have ever read." - W Frank Bullock, Senior Vice President, Citizens and Southern Trust Company.
Marketing to the Affluent should be required reading for every professional in the securities industry. Dr Stanley has condensed the secrets of effective self-marketing into a cogent, concise, and comprehensive game plan. Most importantly...his ideas work!" - Glenn M Colacurri, Senior Vice President, Division Director of Sales and Marketing, Shearson Lehman Hutton.
Book Details
INFORMATION
ISBN: 9780070610477
Publisher: McGraw-Hill Education - Europe
Format: Paperback / softback
Date Published: 16 October 1997
Country: United States
Imprint: McGraw-Hill Professional
Edition: New edition
Illustration: 0 Illustrations
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 18.0mm
Width: 152.0mm
Height: 221.0mm
Weight: 438g
Pages: 336
About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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