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Food Styling
The Art of Preparing Food for the Camera
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Format: Hardback
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Food Styling
$16399
Unit price
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Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is ideal for professional chefs, food photographers, marketers, and anyone involved in the presentation and promotion of food across media platforms.
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Food Styling is the first serious book on the subject of food styling for specific media: editorial, advertorial, public relations, marketing, advertising, packaging, and television and film production. It focuses on the development of skills and the techniques and equipment required to help chefs improve presentations and simply better market a product.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Food Styling is the first serious book on the subject of food styling for specific media: editorial, advertorial, public relations, marketing, advertising, packaging, and television and film production. It focuses on the development of skills and the techniques and equipment required to help chefs improve presentations and simply better market a product.
Book Details
INFORMATION
ISBN: 9780470080191
Publisher: John Wiley & Sons Inc
Format: Hardback
Date Published: 11 May 2010
Country: United States
Imprint: John Wiley & Sons Inc
Illustration: Photos: 0 B&W, 300 Color
Audience: Tertiary education
DIMENSIONS
Spine width: 31.0mm
Width: 216.0mm
Height: 277.0mm
Weight: 1383g
Pages: 416
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About the Author
DELORES CUSTER has been a freelance food stylist and culinary educator since 1978. Today she styles for magazines and cookbook publishers, and in print advertising, public relations, television, and feature films. She has taught courses in Professional Food Styling, Recipe Writing, and Food Demonstration Techniques for Television at New York University, The Culinary Institute of America, The Institute of Culinary Education, and culinary schools around the world. Her food clients include Kraft Foods, General Mills, Unilever, Campbell Soup Company, ConAgra, Nestlé, Häagen-Dazs®, Red Lobster, Subway, Cuisinart, Bacardi, and Budweiser. Her website is delorescuster.com.
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