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Creating Superfans
How To Turn Your Customers Into Lifelong Advocates
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Format: Hardback
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Creating Superfans
$5799
Unit price
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Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Ideal for entrepreneurs, business leaders, marketers, and creatives looking to deepen customer loyalty and build a vibrant community of brand advocates. Suitable for startups, established brands, and anyone interested in customer engagement strategies with a fresh, cultural twist.
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See moreAn expert in customer experience shows every company and brand how to bring customers from apathy to advocacy in five simple steps.
Superfans aren't just for pop stars and NBA teams. What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors?
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Superfans aren't just for pop stars and NBA teams.
What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors?
In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Katy Perry, the Boston Red Sox, and more. With her trademark mix of humor and sharp business insights, she combines entertaining stories from her years of working with major stars like Dolly Parton and KISS with case studies of familiar brands and companies to illustrate the effective and easy-to-master system for transforming customers into passionate advocates of your brand.
You'll learn how to:
- Define, understand, and share your own unique brand story
- Better capture, understand, and utilize customer feedback
- Connect your brand's story to your individual customers' stories
- Make exceeding customer expectations business-as-usual
- Regularly earn and capitalize on customer referrals
You'll also get checklists, exercises, and easy-to-implement tools that will have you building your very own legion of superfans right away. Whether you're launching a career as a recording artist, running a tech startup, or helming a hundred-year-old brand, you, too, can tap into the power of superfandom.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Praised by Jon Acuff as offering "smart, simple advice and pop culture references" that teams can easily apply, and by Jay Baer for its powerful stories and clear framework. Bobby Bones highlights its effectiveness in building a loyal following, while Dorie Clark calls it essential for businesses aiming to stand out and engage superfans. The endorsements emphasize its accessible approach and practical value.
Book Details
INFORMATION
ISBN: 9781774580783
Publisher: Page Two Books, Inc.
Format: Hardback
Date Published: 13 February 2023
Country: Canada
Imprint: Page Two Books, Inc.
Illustration: Full colour
Audience: General / adult
DIMENSIONS
Spine width: 25.0mm
Width: 152.0mm
Height: 203.0mm
Weight: 454g
Pages: 296
About the Author
Brittany Hodak is an award-winning entrepreneur and speaker who has delivered keynotes across the world to organizations including American Express and the United Nations. Brittany co-founded, scaled, and successfully exited The Superfan Company, a fan engagement company whose roster included Walmart, Disney, Amazon, Katy Perry, Dolly Parton, and more under her eight-year leadership. brittanyhodak.com
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