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Consumer Behaviour in Tourism
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Summary
The fourth edition incorporates new material on the impact of Information Communication Technologies (ICT), including social media, augmented and virtual reality, climate change, sustainability, and the effects of crises and natural disasters on tourism. It features thirty international case studies covering topics like Airbnb, overtourism, Covid-19, wellness tourism, dark tourism, and pilgrimage tourism, among others.
Additionally, the textbook includes online resources such as PowerPoint slides and a case archive, with chapters structured to promote student-centred learning through conclusions, discussion points, essay questions, and exercises.
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Format: Paperback / softback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is an invaluable resource for students studying tourism, particularly those focused on understanding consumer behaviour and contemporary issues in tourism management and marketing.
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Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism, including tour operations, hospitality, visitor attractions, transport, retail travel, cruising, and airlines.
This fourth edition has been updated to include:
- New material on the impact of Information Communication Technologies (ICT) developments in tourism, including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, and the impact of crises and natural disasters on tourism and the cruise industry.
- Thirty brand new international case studies about topical issues such as Airbnb, travel blogs, overtourism, Covid-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film- and TV-induced tourism, and tourism in Antarctica.
- New online resources, including PowerPoint slides and a case archive.
Each chapter features conclusions, discussion points, essay questions, and exercises to help tutors direct student-centred learning and allow students to check their understanding of what they have read. Consumer Behaviour in Tourism is an invaluable resource for students studying tourism.
Book Details
INFORMATION
ISBN: 9780367495596
Publisher: Taylor & Francis Ltd
Format: Paperback / softback
Date Published: 15 December 2020
Country: United Kingdom
Imprint: Routledge
Edition: 4th edition
Illustration: 26 Tables, color; 58 Line drawings, color; 58 Illustrations, color
Audience: Tertiary education
DIMENSIONS
Width: 174.0mm
Height: 246.0mm
Weight: 860g
Pages: 484
About the Author
Susan Horner was formerly Associate Professor of Hospitality, Tourism and Events Management at Plymouth University, UK. She previously lectured at Bournemouth University, César Ritz Colleges, Switzerland, and Sheffield Hallam University.
John Swarbrooke was formerly Professor of Tourism at the University of Plymouth, Head of Tourism, Hospitality and Events at Manchester Metropolitan University, Academic Director of César Ritz Colleges, Switzerland, and Director of the Centre for International Tourism Research at Sheffield Hallam University.
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