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Becoming couture
The Italian fashion industry after the Second World War
Brief Description
Becoming couture is the first book to examine the history of the Italian fashion industry during the global transition brought about by the Second World War. It draws on a wide range of primary sources, some of them newly unearthed, to demonstrate that the Italian fashion...
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Becoming couture
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See moreBecoming couture explains how post-war Italian fashion reinvented itself through the persuasive strategies of intermediaries in Italy and the United States, beyond the myth of Giovanni Battista Giorgini and the Sala Bianca.
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Description
Becoming couture is the first book to examine the history of the Italian fashion industry during the global transition brought about by the Second World War.
It draws on a wide range of primary sources, some of them newly unearthed, to demonstrate that the Italian fashion industry in the Republican era continued to rely on business practices and professionals established during Fascism.
Analysing changes in promotional discourses and press coverage, the book traces the shift that occurred when manufacturers were encouraged to expand their exports of accessories to include sportswear, knitwear and moda boutique. This ultimately led to the legitimisation of Italian dressmaking as creatively independent of French influences and therefore worthy of the label 'couture'.
Series: Studies in Design and Material Culture
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Becoming couture
Becoming couture is the first book to examine the history of the Italian fashion industry during the global transition brought about by the Second World War. It draws on a wide range of primary sources, some of them newly unearthed, to demonstrate that the Italian fashion industry in the Republican era continued to rely on business practices and professionals established...Paperback$11900Unit price /UnavailableAvailableShips in 2-3 weeks -
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Book Details
INFORMATION
ISBN: 9781526198143
Publisher: Manchester University Press
Format: Paperback / softback
Date Published: 23 June 2026
Country: United Kingdom
Imprint: Manchester University Press
Illustration: 44 illustrations
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 13.0mm
Width: 170.0mm
Height: 240.0mm
Weight: 402g
Pages: 248
About the Author
Chiara Faggella is a fashion historian and a lecturer at Syracuse University, Florence.
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