Nasir Salari

This textbook takes readers on a journey from fundamental marketing analytics concepts to advanced marketing analytical techniques, without having to know coding. Advanced Marketing Analytics covers: No-code to low-code analytics solutions Market Basket Analysis A/B testing Understanding data for marketing analytics Preparing data for marketing analytics Emerging trends in AI, machine learning and big data This book covers all three...

This textbook is ideal for learning and understanding more advanced data and analytical techniques in marketing analytics. Advanced Marketing Analytics by Nasir Salari provides postgraduate students with a clear and comprehensive pathway through the advanced concepts, methods and applications that define modern marketing analytics. Designed for students undertaking marketing analytics courses or degrees, it supports learners in developing critical data...