John Baird

‘Takes both old and new leadership tactics and transforms them into strategies to use in crises’ – Eric Yuan, CEO and founder of Zoom 'If you believe you have to choose between being respectful and being effective, Tough Enough will change your mind' – John Mackey, cofounder and former CEO of Whole Foods and New York Times bestselling author of...

From two experts on leadership, a no-nonsense guide for ambitious leaders to build great teams by embracing toughness—without sacrificing humanity. Some of today's most successful companies are also infamous for their domineering leaders and toxic working environments. But you don't have to compromise yourself or your people to drive your team to greatness. In Tough Enough, executive coaches John Baird...