Bianca Baumann

Think Like a Marketer, Train Like an L&D Pro by Mike Taylor and Bianca Baumann Use Marketing Strategies to Captivate and Persuade Your Audience At first glance, marketing and L&D may seem like an unlikely combination. But on closer inspection, both fields share two core goals: getting people's attention and influencing their behaviour. Marketing involves captivating, persuading, and creating value—all...