Benjamin Hardy, Dr.

Benjamin Hardy is one of the leading voices on well-being and productivity. Willpower Doesn't Work is an insightful guide to help us thrive in today's world. - Arianna Huffington If you're relying on willpower alone to help you lose weight, improve your relationships, or achieve more at work, you're doomed to fail. The environment around us is far too powerful,...

From the co-founders of Scaling.com, organisational psychologist Dr. Benjamin Hardy and entrepreneur Blake Erickson, comes a revolutionary framework for not only owning markets but creating them; for becoming so distinct in your business that you escape competition altogether. Most businesses try to grow by doing more, and that's precisely why they fail. No amount of added effort, marketing, or initiatives...