Exciting New Tonies - Minecraft / Chronicles of Narnia
By Tim
New Tonies up for pre-order including Minecraft, Chronicles of Narnia, Tom Fletcher & Enid Blyton.
Latest News
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The Grand Line Awaits! New One Piece Plush Toys
By Tim
New One Piece Plush Toys have arrived at Toy Hero
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Selling fast! Mini Vinyl Playsets & Nook Nooks
By Tim
Mini things are cool at the moment and what is cooler than a mini record player that actually works?
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Bluey: Why This Show Has Become a Family Favourite
By Sacha
Why Bluey is a family favourite and how it's become part of our lives!
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What Toys Are The Book Hero Team Playing With?
By Tim
As we head into the weekend and a potentially rainy one at that, I thought it might be a good idea to do a quick survey around the Book Hero...
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Why We Love Our Toniebox... and Why We’re Excited for Bluey Tonies!
By Tim
Bluey tonies are coming to Book Hero!
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Tim the Toy Man visits the Retro Event Vol 7.
By Tim
Last Saturday saw the seventh iteration of the Retro Event at the Due Drop Event Centre in Manukau - that just like L&P is pretty much becoming World Famous in...
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He-Man Is Back: Masters Of The Universe Movie Premiere Review
By Tim
As you may / may not be aware I'm a long time MOTU (Masters of the Universe) fan & I was lucky enough to attend the Premiere of the new...
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Win Minions & Monsters movie tickets!
By Kevin
"Bello! Want to score FREE movie tickets? 🍌 Share your all-time favourite movie quote below to enter to win a double pass to Minions & Monsters!" Winners will be picked...
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Tim’s Take: Why Masters of the Universe Still Rules After 39 Years
By Tim
With the new Masters of the Universe (MOTU) movie out next week, there’s excitement in the air for 80s kids and toy fans everywhere. We’ve been waiting a long time...
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Bruder - Built for kids who love getting stuck in
By Dylan
Bruder toys have officially landed at Book Hero. If your little ones are obsessed with heavy machinery, these realistic trucks and diggers are perfect for them. They are durable, detailed,...
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Get Interactive with Phidal Publishing
By Dylan
Phidal Publishing turns reading into an active adventure for kids. With collections like My Busy Books and sticker treasuries featuring favorite characters, these books encourage hands on play. Grab your...
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Discover the wild world of Schleich
By Dylan
Schleich has officially arrived at Book Hero, bringing a world of imagination to your doorstep. Explore beautifully crafted horses, mythical creatures, and prehistoric giants designed for endless storytelling. Order today...
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New to NZ - Toy Story 5 VTech Toys
By Dylan
The toys from the upcoming movie have arrived. We are the first NZ retailer stocking the Toy Story 5 VTech collection. These screen free gadgets help kids learn numbers and...
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Screen-Free, Built to Last - Discover Melissa & Doug
By Dylan
Book Hero now stocks Melissa & Doug, a brand famous for sustainable wooden toys since 1988. Focused on open-ended play and skipping the screens, these durable pieces are built to...
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Just Arrived ✈️ New Monster High Fashion Dolls
By Dylan
Fresh arrivals have landed! From the hauntingly elegant Morticia Addams to the surprise-filled Gore-geous Oasis playsets featuring Lagoona Blue and Jinafire Long, these new Monster High releases bring gothic style...
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Introducing Tonies - screen-free storytelling for kids
By Dylan
We’re incredibly proud to now be stocking Tonies at Book Hero. The Toniebox is a beautifully simple, screen-free storytelling toy for kids - a soft, durable speaker that plays stories, songs...
Book Hero Origin Stories...
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Two Years. Three Warehouses. One Wild Ride.
I can’t believe I’m already sitting down to write this blog post. Book Hero isn’t even two years old and we’ve already moved once before, which means we’re now onto...
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The Next Chapter in our Story
Today we’re incredibly excited to share the next chapter in our story. Later this month, we’ll be launching Toy Hero - a brand-new home for toys, imagination and play.
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Little Heroes, and an Easter to Remember
Even though we’re an online business, our physical bookstore feels like the heart of everything we do. There’s something special about stepping away from the screen and being around people...
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Another big year ahead
If we thought 2025 was a busy year, 2026 is shaping up to be even bigger. Before we get started, I’d like to be cheeky and acknowledge a small personal...
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Reflecting on 2025
Looking back on 2025, it has been without doubt the most challenging year of my life — and also the most rewarding. For a long time, I’ve held two competing...
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It’s beginning to look a lot like Christmas
Fresh off the back of our Christmas Bookshop Day (only our second ever in-person event) it’s fair to say it’s beginning to look a lot like Christmas here at Book...
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One year on - and we’re just getting started
Exactly one year ago today, the Book Hero website went live, and a hopeful but fragile idea transformed into a fully functional business with real people, real shelves, real books...
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What Does a Modern Bookshop Look Like? Celebrating NZ Bookshop Day
Tomorrow is New Zealand Bookshop Day, an event championed by the Booksellers Association of New Zealand to encourage book lovers to celebrate their local bookshop. Having not quite achieved the...
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Welcome to our New Home
We’ve done it — 40,000 books moved across a single weekend to our new home just around the corner at 8/4 Rawiri Place, Hobsonville. If you know Hobsonville, we are...
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Waving goodbye to Workspace Drive
When we signed our lease at 2/6 Workspace Drive we intended to call it home for the next three years — but our growth during our first nine months has...
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Growing Pains
I’m delighted to report that things are not slowing down at Book Hero. We delivered more books to customers in May than we did over the busy Christmas period in...
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Post-Christmas Update
It’s been over four months since my last Book Hero update so I thought it was the right time to celebrate some key milestones and reflect back on the busy Christmas period…...
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