{"product_id":"wool-to-weta","title":"Wool to Weta","description":"\u003cdiv class=\"book-description\"\u003e\n\u003ci\u003eWool to Weta\u003c\/i\u003e by Paul Callaghan explores the dynamic intersection of science, technology, and intellectual property in shaping the future economic landscape of New Zealand. Through a series of thought-provoking essays and public lectures, Callaghan challenges the nation's over-reliance on traditional sectors such as tourism and farming, arguing that such dependence may lead to an inevitable decline in OECD rankings.\n\nIn this compelling work, Callaghan delves into the potential of emerging industries by showcasing success stories from companies like Weta Workshop and Fisher \u0026amp; Paykel Healthcare. He presents a visionary discourse on sustainable wealth generation, advocating for a significant cultural shift towards science-based enterprises. The narrative is enriched with interviews from key New Zealanders who have made notable contributions through science-based businesses, innovative economic strategies, and philanthropic efforts.\n\nThe book poses critical questions about New Zealand's competitive advantage in the global market. It scrutinises the roles of tourism and agriculture, pondering whether new business developments are likely to emerge from these sectors or from innovative, science-driven industries. Callaghan also examines the role of government in fostering scientific and economic development, and how the culture of New Zealanders could adapt to support future economic prosperity.\n\nCallaghan's arguments are presented with a strong and persuasive viewpoint, yet he incorporates a diversity of perspectives from his interviewees, ranging from economic thinkers and leaders to investors and educators. Together, these insights create a nuanced discussion that invites readers to contemplate the possibilities and strategies for a thriving, resilient economy.\n\nThis book is not just a manifesto for change but also a call to action, urging New Zealanders to envision and work towards a future where science and technology drive significant economic progress. \u003ci\u003eWool to Weta\u003c\/i\u003e is an essential read for anyone interested in the future of New Zealand's economy, its cultural shifts, and the role of innovation in the global marketplace.\n\u003c\/div\u003e","brand":"Upstart Press Ltd","offers":[{"title":"Default Title","offer_id":45739096441068,"sku":"9781869404383","price":34.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781869404383.jpg?v=1726564069","url":"https:\/\/bookhero.live\/products\/wool-to-weta","provider":"Book Hero","version":"1.0","type":"link"}