{"product_id":"why-we-buy-by-underhill-9781416595243","title":"Why We Buy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eRevolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.\u003c\/b\u003e\n\n\u003cp\u003eThis enlightening edition includes new information on:\u003c\/p\u003e\n\n\u003cp\u003e- The latest trends in online retail—what retailers are doing right and what they're doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.\u003c\/p\u003e\n\n\u003cp\u003e- A guided tour of the most innovative stores, malls, and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious São Paulo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.\u003c\/p\u003e\n\n\u003cp\u003eThe new \u003ci\u003eWhy We Buy\u003c\/i\u003e is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":46505773957356,"sku":"9781416595243","price":54.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9805753482692.jpg?v=1748680600","url":"https:\/\/bookhero.live\/products\/why-we-buy-by-underhill-9781416595243","provider":"Book Hero","version":"1.0","type":"link"}