{"product_id":"universal-methods-of-design-expanded-and-revised-by-bruce-hanington-9781631597480","title":"Universal Methods of Design, Expanded and Revised","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis expanded and revised version of the best-selling \u003ci\u003eUniversal Methods of Design\u003c\/i\u003e is a comprehensive reference that provides a thorough and critical presentation of 125 research methods, synthesis\/analysis techniques, and research deliverables for human-centred design.\u003c\/p\u003e\n\n\u003cp\u003eThe text and accompanying photos and graphics of this classic resource are delivered in a concise and accessible format perfect for designers, educators, and students. Information can be easily referenced and utilised by cross-disciplinary teams in nearly any design project.\u003c\/p\u003e\n\n\u003cp\u003eThis new, expanded edition includes a comprehensive index for referencing. Earlier chapters have been updated to include new information on digital design and software for A\/B testing, content analysis, and territory maps. The addition of 25 chapters brings fresh relevance to the text with new and innovative design methods, such as subtraction and position maps, that have emerged since the first edition.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eUniversal Methods of Design\u003c\/i\u003e distils each method down to its essence, in a format that helps design teams select and implement the most credible research methods suited to their design culture.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47384195989740,"sku":"9781631597480","price":65.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/25308083482768.jpg?v=1773402096","url":"https:\/\/bookhero.live\/products\/universal-methods-of-design-expanded-and-revised-by-bruce-hanington-9781631597480","provider":"Book Hero","version":"1.0","type":"link"}