{"product_id":"this-is-strategy","title":"This Is Strategy","description":"\u003cp\u003eFrom Seth Godin, one of the world's most influential business thinkers and bestselling author of \u003ci\u003eThis is Marketing\u003c\/i\u003e, comes an essential guide to thinking strategically in a complex, ever-changing world.\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\u003cb\u003e\"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans.\" \u003c\/b\u003e\u003c\/i\u003e\u003cb\u003e—Adam Grant, author of\u003c\/b\u003e\u003ci\u003e\u003cb\u003e Think Again\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eIn this unique and thought-provoking book, Godin shares insights on strategy through a series of powerful reflections and observations that will reshape how you approach problems, make decisions, and create change.\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\u003cb\u003e“Creating tomorrow by repeating yesterday is not a useful way forward.”\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\u003cb\u003e“Every strategy requires choice. And those choices often involve saying ‘no’ to things we could do, but won’t do.”\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\u003cb\u003e“It’s not easy to persuade someone to want what you want. It’s much more productive to find people who already want to go where you’d like to take them.”\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThis is Strategy\u003c\/i\u003e is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eYou’ll discover how to: \u003c\/b\u003e\u003cbr\u003e- Identify your \"smallest viable audience\" and make remarkable work they can't ignore\u003cbr\u003e- Understand and influence the systems shaping our world\u003cbr\u003e- Prioritize long-term thinking over instant gratification\u003cbr\u003e- Make smart, purposeful choices that shape a better tomorrow\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWho this book is for: \u003c\/b\u003e\u003cbr\u003e- Leaders who want to think more deeply about their impact\u003cbr\u003e- Entrepreneurs tired of conventional business advice\u003cbr\u003e- Change-makers seeking lasting transformation in their career and community\u003cbr\u003e- Anyone feeling stuck in outdated systems and looking for a fresh perspective\u003cbr\u003e\u003cbr\u003e\u003cb\u003eStrategy turns our effort into impact. Your journey to better thinking starts here.\u003c\/b\u003e\u003c\/p\u003e","brand":"HarperCollins New Zealand","offers":[{"title":"Default Title","offer_id":45732367663340,"sku":"9798893310160","price":31.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/this-is-strategy-9798893310160_hr.jpg?v=1731028021","url":"https:\/\/bookhero.live\/products\/this-is-strategy","provider":"Book Hero","version":"1.0","type":"link"}