{"product_id":"the-mechanism-of-mind-by-edward-de-bono-9781785040085","title":"The Mechanism of Mind","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eThe Mechanism of Mind\u003c\/em\u003e is the classic bestseller that presents Edward de Bono's model of the mind.\u003c\/p\u003e\n\n\u003cp\u003eThis book presents Edward de Bono's original theories on how the brain functions, processes information, and organises it. It explains why the brain, the 'mechanism', can only work in certain ways and introduces the four basic types of thinking that have gone on to inform his life's work: 'natural thinking', 'logical thinking', 'mathematical thinking', and 'lateral thinking'.\u003c\/p\u003e\n\n\u003cp\u003eDe Bono also outlines his argument for introducing the word 'PO' as an alternative to the word 'NO' when putting lateral thinking into practice.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on colourful visual imagery to help explain his theories and thought processes—from light bulbs and sugar cubes to photography and water erosion—\u003cem\u003eThe Mechanism of Mind\u003c\/em\u003e remains as fascinating and insightful as it was when first published in 1969.\u003c\/p\u003e\n\n\u003cp\u003eThis is a must-read for anyone who wants to gain a greater understanding of how the mind works and organises information, and how Edward de Bono came to develop his creative thinking tools.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46652339552492,"sku":"9781785040085","price":36.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781785040085.jpg?v=1752398859","url":"https:\/\/bookhero.live\/products\/the-mechanism-of-mind-by-edward-de-bono-9781785040085","provider":"Book Hero","version":"1.0","type":"link"}