{"product_id":"the-martech-handbook-by-darrell-alfonso-9781398606449","title":"The Martech Handbook","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eIncrease customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eIt can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. \u003ci\u003eThe Martech Handbook\u003c\/i\u003e provides a clear and step-by-step framework for understanding and selecting various forms of marketing technology to drive business value in all areas of marketing, from CX, automation, and lead management, to reporting and analysis, as well as designing and orchestrating a tech stack that brings them all together.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThe Martech Handbook\u003c\/i\u003e also explores getting buy-in, scaling martech within organisations depending on their needs, size, and budget, as well as measurement, monitoring, and governance. Written by an award-winning martech leader, it features case studies and examples from companies including General Electric, Tealium, and Iterable, alongside frameworks, question checklists, and interviews with leading industry practitioners. This is an essential resource for augmenting your marketing and achieving key objectives through leveraging technology.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855027163372,"sku":"9781398606449","price":59.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781398606449.jpg?v=1759261519","url":"https:\/\/bookhero.live\/products\/the-martech-handbook-by-darrell-alfonso-9781398606449","provider":"Book Hero","version":"1.0","type":"link"}