{"product_id":"the-hardmen-by-john-andrews-9781781256138","title":"The Hardmen","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIt's time we all stopped whining and learned a thing or two from The Toughest Cyclists Ever. Including:\u003c\/p\u003e\n\n\u003cp\u003eStephen Roche, whose cure for exhaustion was to go up a gear and fight harder, all the way to the ambulance. Eddy Merckx, who hurt himself so badly in breaking the Hour record that, he estimated, he shortened his career by a year. Beryl Burton, who crushed her (male) rival's morale with the offer of a piece of liquorice, before speeding past to victory. Nicole Cooke and Edwig Van Hooydonck, who rejected dope and became legends.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThe Hardmen\u003c\/i\u003e tells the stories - the good bits, anyway - of the 40 most heroic Cyclists ever. Their bravery, their panache and their Perfect Amount of Dumb.\u003c\/p\u003e\n\n\u003cp\u003eIt reminds us that suffering on a bike liberates us from our daily lives, and that, in the words of Lance Armstrong, 'pain is temporary, quitting lasts forever'; proof that even assholes can be insightful.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47599456583916,"sku":"9781781256138","price":29.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781781256138-the-hardmen.jpg?v=1777980077","url":"https:\/\/bookhero.live\/products\/the-hardmen-by-john-andrews-9781781256138","provider":"Book Hero","version":"1.0","type":"link"}