{"product_id":"the-experience-economy-with-a-new-preface-by-the-authors-by-b-joseph-pine-ii-9781633697973","title":"The Experience Economy, With a New Preface by the Authors","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eTwenty years ago, this seminal book on experience innovation by Joseph Pine and James Gilmore explored how savvy companies excel by offering compelling experiences for customers—resulting not only in customer allegiance but also in a more profitable bottom line. Translated into more than fifteen languages, \u003ci\u003eThe Experience Economy\u003c\/i\u003e has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.\u003c\/p\u003e\n\n\u003cp\u003eIn a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its potential audience. The authors take this enduring idea and broaden its application to the demands of today's increasingly distractible, time-starved world. Experiences and transformations are the basis for future business growth and prosperity, and \u003ci\u003eThe Experience Economy\u003c\/i\u003e offers the script from which managers can continue to generate value in ways that are aligned with a strong customer-centric strategy.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46723654811884,"sku":"9781633697973","price":80.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/18227223482769.jpg?v=1754683456","url":"https:\/\/bookhero.live\/products\/the-experience-economy-with-a-new-preface-by-the-authors-by-b-joseph-pine-ii-9781633697973","provider":"Book Hero","version":"1.0","type":"link"}