{"product_id":"the-ego-and-the-id-by-sigmund-freud-9781945186790","title":"The Ego and The Id","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eFreud 'is destined to remain among us as the most influential of 20th-century sages' — \u003cem\u003eNew York Times\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eOne of famed psychoanalyst Sigmund Freud's most prominent ideas was that of the id, the ego, and the super-ego—the three main factors behind the workings of the human mind. Freud claimed these components of the human psyche controlled all processes of personality, behaviours, and traits in a person.\u003c\/p\u003e\n\n\u003cp\u003eThe Id represents a person's most basic and impulsive instincts—the ones that feed into our deepest desires and physical needs. The Super-Ego is the opposite of the id, controlling our highest morals and standards, operating through our conscience, and making us desire to be our most ideal selves. The piece in the middle is the Ego, which mediates between the id and the realities of the world around us, while being supervised (and guilted) by the super-ego.\u003c\/p\u003e\n\n\u003cp\u003eIn this new edition of his book, \u003cem\u003eThe Ego and The Id\u003c\/em\u003e, Sigmund Freud delves deeper into the concepts of the human mind and the results of the conflicts and workings between them.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"NewSouth Books","offers":[{"title":"Default Title","offer_id":47000777294060,"sku":"9781945186790","price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/15592703482880.jpg?v=1763303843","url":"https:\/\/bookhero.live\/products\/the-ego-and-the-id-by-sigmund-freud-9781945186790","provider":"Book Hero","version":"1.0","type":"link"}