{"product_id":"the-art-of-persuasion-by-bob-burg-9780768413007","title":"The Art of Persuasion","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eThe Art of Persuasion\u003c\/em\u003e teaches you how to get what you want when you want it. You would love to have that ability, right?\u003c\/p\u003e\n\n\u003cp\u003eAfter studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you.\u003c\/p\u003e\n\n\u003cp\u003eOne trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause.\u003c\/p\u003e\n\n\u003cp\u003eThe Winning principles you will learn include:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eMaking People Feel Important\u003c\/li\u003e\n    \u003cli\u003eEverything is Negotiable\u003c\/li\u003e\n    \u003cli\u003eDealing with Difficult People\u003c\/li\u003e\n    \u003cli\u003ePersuasion in Action\u003c\/li\u003e\n    \u003cli\u003eWhat Sets You Apart from the Rest\u003c\/li\u003e\n    \u003cli\u003eNuggets of Wisdom\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePresented in everyday, clear, and often humorous language, \u003cem\u003eThe Art of Persuasion\u003c\/em\u003e leaves an impression on you that will last a lifetime—filled with one success after another!\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Ingram Book Company","offers":[{"title":"Default Title","offer_id":46651873591532,"sku":"9780768413007","price":46.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/15800883482461.jpg?v=1752372500","url":"https:\/\/bookhero.live\/products\/the-art-of-persuasion-by-bob-burg-9780768413007","provider":"Book Hero","version":"1.0","type":"link"}