{"product_id":"planning-and-managing-public-relations-campaigns-by-mandy-pearse-9781398620292","title":"Planning and Managing Public Relations Campaigns","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eNavigating the journey from planning to execution in a PR campaign can be an intimidating task. The new edition of \u003cem\u003ePlanning and Managing Public Relations Campaigns\u003c\/em\u003e provides a road map for success in carrying out PR campaigns and stands out as a leading 'how-to' guide in the field.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn its 6th edition, \u003cem\u003e\u003cstrong\u003ePlanning and Managing Public Relations Campaigns\u003c\/strong\u003e\u003c\/em\u003e, provides the blueprint on how to ensure the success of campaigns, regardless of their scale. Key topics covered include the role of public relations in organisations, contextual significance, research and analysis, goal setting, strategic approaches, tactical implementation, time management, resource allocation, and thorough evaluation and review.\u003c\/p\u003e\n\n\u003cp\u003eKeeping pace with the latest industry trends, this updated edition explores new developments such as the use of AI in PR, and the implications for planning and managing campaigns. Purpose, ESG, corporate responsibility, and decision-making are also explored in depth.\u003c\/p\u003e\n\n\u003cp\u003eThis book incorporates recent real-world examples to illustrate current best practices. Augmented by a range of online resources, including extended examples and lecture slides, \u003cem\u003ePlanning and Managing Public Relations Campaigns\u003c\/em\u003e serves as an essential guide for both students and mid-level professionals alike in the dynamic world of PR.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47031804854508,"sku":"9781398620292","price":95.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26656773482685.jpg?v=1764149293","url":"https:\/\/bookhero.live\/products\/planning-and-managing-public-relations-campaigns-by-mandy-pearse-9781398620292","provider":"Book Hero","version":"1.0","type":"link"}