{"product_id":"planning-and-managing-public-relations-campaigns-by-anne-gregory-9781789663204","title":"Planning and Managing Public Relations Campaigns","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eTaking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best 'how-to' guides available.\u003c\/p\u003e\n\n\u003cp\u003eDigestible and easy to read, this fifth edition of \u003ci\u003ePlanning and Managing Public Relations Campaigns\u003c\/i\u003e presents a 12-point plan for ensuring the success of campaigns of all sizes. It covers vital areas including the role of public relations in organisations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation, and review.\u003c\/p\u003e\n\n\u003cp\u003eWith discussion of new developments in the industry, from the gig economy and online influencers to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice. Supported by a suite of online resources, \u003ci\u003ePlanning and Managing Public Relations Campaigns\u003c\/i\u003e is an invaluable guide for students and practitioners alike. Online resources include extended case studies, lecture slides, discussion questions, and assessment tasks.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854759579884,"sku":"9781789663204","price":135.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781789663204.jpg?v=1759254177","url":"https:\/\/bookhero.live\/products\/planning-and-managing-public-relations-campaigns-by-anne-gregory-9781789663204","provider":"Book Hero","version":"1.0","type":"link"}