{"product_id":"pattern-breakers-by-peter-ziebelman-9781035055098","title":"Pattern Breakers","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003e‘The most important start-up book of the last ten years’ – Steve Blank, co-creator of the Lean Start-up movement\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBased on extensive research and real-world examples, \u003ci\u003ePattern Breakers\u003c\/i\u003e upends accepted wisdom about how to achieve breakthrough success, and provides a playbook for anyone launching a start-up or creating a new product.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003ePattern Breakers\u003c\/i\u003e had its roots in the time when Mike Maples, a seasoned venture capitalist, was stumped, unable to get a grip on why some businesses he funded – X (formerly Twitter), Twitch, and Okta, for example – took off, while others considered likely to succeed shut their doors despite seemingly doing everything right. Was it dumb luck that separated gold from dross?\u003c\/p\u003e\n\n\u003cp\u003eWhat Maples and Stanford University’s Peter Ziebelman discovered contradicts accepted wisdom and upends today’s formulaic approach to entrepreneurship. They learned that pattern-breaking ideas radically change the traditional rules and are driven by people with the independent-mindedness and courage to divert from the consensus.\u003c\/p\u003e\n\n\u003cp\u003eWith intriguing and entertaining storytelling based on a lifetime of experience, \u003ci\u003ePattern Breakers\u003c\/i\u003e vividly illustrates what differentiates breakthrough ideas from those that initially seem promising but meet with mediocre results, and why others that may initially seem unworthy – and even idiotic – end up radically changing how people live.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e‘An indispensable guide to start-up success’ – Safi Bahcall, author of \u003ci\u003eLoonshots\u003c\/i\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e‘Reveals how elite founders don’t just navigate uncertainty – they harness it to redefine what’s possible’ – Annie Duke, author of \u003ci\u003eThinking in Bets\u003c\/i\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":46761156608236,"sku":"9781035055098","price":29.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/14071743482556.jpg?v=1756187650","url":"https:\/\/bookhero.live\/products\/pattern-breakers-by-peter-ziebelman-9781035055098","provider":"Book Hero","version":"1.0","type":"link"}