{"product_id":"optimizing-sales-and-marketing-data-by-susan-walsh-9781398623958","title":"Optimizing Sales and Marketing Data","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eLearn how to clean, organise and understand your data so your marketing and sales work smarter, not harder.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eOptimizing Sales and Marketing Data\u003c\/em\u003e is a clear, friendly guide for early-career professionals who want to build confidence with data and learn the essentials of fixing common data problems. If you're just starting out in sales or marketing and need simple steps to clean data, categorise customers and improve your results, this book shows you exactly how to get there.\u003c\/p\u003e\n\n\u003cp\u003eWritten by data expert \u003cstrong\u003eSusan Walsh\u003c\/strong\u003e, it breaks data management into easy, practical tasks you can apply right away. Using real-world examples and beginner-friendly explanations, it helps you understand why clean data matters and how it can improve targeting, reduce wasted spend and make your campaigns more effective.\u003c\/p\u003e\n\n\u003cp\u003eYou'll learn how to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUnderstand the basics of data quality and spot issues quickly\u003c\/li\u003e\n  \u003cli\u003eClean and organise your data using simple, repeatable steps\u003c\/li\u003e\n  \u003cli\u003eBuild a clear taxonomy so you can segment customers with confidence\u003c\/li\u003e\n  \u003cli\u003eApply easy data governance tips to keep your data accurate over time\u003c\/li\u003e\n  \u003cli\u003eUse real-world examples to see how better data leads to better results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith step-by-step how-to guides and practical tools, this book gives you the essentials to handle data with confidence and unlock stronger outcomes in your day-to-day role.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThemes include:\u003c\/em\u003e\u003c\/strong\u003e \u003cem\u003edata essentials, data cleaning, customer segmentation, beginner data skills, marketing fundamentals, practical how-to guides\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47934163222764,"sku":"9781398623958","price":304.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781398623958-optimizing-sales-and-marketing-data.jpg?v=1783901373","url":"https:\/\/bookhero.live\/products\/optimizing-sales-and-marketing-data-by-susan-walsh-9781398623958","provider":"Book Hero","version":"1.0","type":"link"}