{"product_id":"mid-century-ads-40th-ed-by-steven-heller-9783836591478","title":"Mid-Century Ads. 40th Ed.","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eGleaned from thousands of images, this book offers the \u003cb\u003ebest of American print advertising\u003c\/b\u003e in the age of the \"Big Idea.\" From the height of American consumerism, bold and colourful campaigns paint \u003cb\u003ea fascinating portrait of the 1950s and '60s\u003c\/b\u003e, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDigitally remastered for optimum reproduction quality\u003c\/b\u003e, the ads burst with crisp fonts and colours, as well as a sexy sense of possibility, beguiling their audience to buy everything from \u003cb\u003eguns to girdles, cars to toothpaste, air travel to home appliances\u003c\/b\u003e.\u003c\/p\u003e\n\n\u003cp\u003eAt turns startling, amusing and inspiring, this panorama of mid-century marketing is at once an \u003cb\u003eevocative period piece\u003c\/b\u003e and a \u003cb\u003eshowcase of design innovation\u003c\/b\u003e and advertising wit.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eMid-Century Ads. 40th Ed.\u003c\/i\u003e by Steven Heller captures the vibrant spirit of the era, offering a rich visual history that's both entertaining and enlightening.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Gardners Books Ltd","offers":[{"title":"Default Title","offer_id":46833302339820,"sku":"9783836591478","price":62.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/27902913483553.jpg?v=1758451431","url":"https:\/\/bookhero.live\/products\/mid-century-ads-40th-ed-by-steven-heller-9783836591478","provider":"Book Hero","version":"1.0","type":"link"}