{"product_id":"marketing-and-managing-tourism-destinations-by-alastair-m-morrison-9781138897281","title":"Marketing and Managing Tourism Destinations","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eMarketing and Managing Tourism Destinations\u003c\/em\u003e is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated, as well as the management and operations of destination management organisations (DMOs). The book explores how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets.\u003c\/p\u003e\n\n\u003cp\u003eThis second edition has been updated to include:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eA new chapter on visitor management that includes a section on crisis and disaster management.\u003c\/li\u003e\n  \u003cli\u003eNew material on destination leadership and coordination.\u003c\/li\u003e\n  \u003cli\u003eNew and revised content on digital marketing.\u003c\/li\u003e\n  \u003cli\u003eNew and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIt is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47932301312236,"sku":"9781138897281","price":412.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138897281-marketing-and-managing-tourism-destinations.jpg?v=1783859378","url":"https:\/\/bookhero.live\/products\/marketing-and-managing-tourism-destinations-by-alastair-m-morrison-9781138897281","provider":"Book Hero","version":"1.0","type":"link"}