{"product_id":"mangas-first-century-by-andrea-horbinski-9780520403994","title":"Manga's First Century","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA comprehensive English-language history of a beloved medium, \u003cem\u003eManga's First Century\u003c\/em\u003e tells the story of the artists and fans who built a cultural juggernaut.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eManga is the world's most popular style of comics. How did manga and anime—\"moving manga\"—become ubiquitous? \u003cem\u003eManga's First Century\u003c\/em\u003e delves into the history and finds surprising answers.\u003c\/p\u003e\n\n\u003cp\u003eIn fact, manga has always been a global phenomenon. Countering essentialist myths of manga's emergence from the deepest wells of Japanese art, author Andrea Horbinski shows it was born in the early 1900s, a hybrid form that crossed single-panel satirical cartoons popular in Europe and America with the Edo period's artistic legacy.\u003c\/p\u003e\n\n\u003cp\u003eAs a medium, manga initially focused on political commentary, expanding to include social satire, children's comics, and proletarian art in the 1920s and 1930s. Manga's evolution into a medium embracing complex, long-form storytelling was likewise driven by creators and fans pushing publishers to accept new, radical expansions in manga's artistic and narrative practices.\u003c\/p\u003e\n\n\u003cp\u003eIn the 1970s, innovative creators and fans empowered a new breed of fan-generated comics (\u003cem\u003edōjinshi\u003c\/em\u003e) and established robust audiences of adult, female, and queer manga readers, while nurturing generations of amateur and professional creators who continue to enrich and renew manga today.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46871414604012,"sku":"9780520403994","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/7260273482373.jpg?v=1759879289","url":"https:\/\/bookhero.live\/products\/mangas-first-century-by-andrea-horbinski-9780520403994","provider":"Book Hero","version":"1.0","type":"link"}