{"product_id":"like-by-bob-goodson-9798892790451","title":"Like","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA riveting, insider's look at the creation and evolution of the like button, and what it reveals about business, technology, and innovation\u003c\/strong\u003e \u003cstrong\u003eand us.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eOver seven billion times a day, someone taps a like button.\u003c\/p\u003e\n\n\u003cp\u003eHow could something that came out of nowhere become so ubiquitous, so familiar, and even so addictive? What problem does it solve for people, and why does a 'like' feel so good? And by the way, who invented the like button in the first place?\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eLike\u003c\/em\u003e, bestselling author and renowned strategist Martin Reeves, along with coauthor Bob Goodson—a Silicon Valley veteran and participant in the invention of the like button—take readers on a fascinating quest to uncover what's behind the world's friendliest icon. It's a story that begins as simply as a thumbs-up cartoon but unfolds with surprises and new mysteries at every turn, some rooted in anthropological history and others speculative of the AI-charged future.\u003c\/p\u003e\n\n\u003cp\u003eBut this isn't just the story of the like button. It's so much more.\u003c\/p\u003e\n\n\u003cp\u003eUsing the origin story and evolution of the like button as a jumping-off point, the authors invite readers on a fun and fascinating journey through the world of business, offering smart and surprising insights into technology, innovation, creativity, invention, and even us.\u003c\/p\u003e\n\n\u003cp\u003eFor such a small and unassuming invention to achieve such scale and power, it must be tapping into something very, very big.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46854641844460,"sku":"9798892790451","price":73.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9798892790451.jpg?v=1759250677","url":"https:\/\/bookhero.live\/products\/like-by-bob-goodson-9798892790451","provider":"Book Hero","version":"1.0","type":"link"}