{"product_id":"into-the-metaverse-by-cathy-hackl-9781399401807","title":"Into the Metaverse","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe Metaverse is broadly understood as the successor to today's internet, which involves countless interoperable and persistent virtual worlds, and is becoming increasingly integrated into the physical world. This integration is creating a new medium and economy for work, business, entertainment, and innovation.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eInto the Metaverse\u003c\/i\u003e is the first essential guide to understanding this ground-breaking platform and the opportunities it presents from a business perspective. Cathy Hackl draws upon her vast experience as a consultant, strategist, and journalist to provide a fascinating yet accessible insight into how the Metaverse operates from a business standpoint and the various opportunities it presents to organisations of any size and sector.\u003c\/p\u003e\n\n\u003cp\u003eThe book also explores the developments that are underway, which will allow readers to mitigate any risks and recognise the future potential of this platform. This will be illustrated with a variety of first-hand interviews with leading experts in the field, alongside an array of engaging case studies that explore businesses that have already excelled in the Metaverse.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46721944879340,"sku":"9781399401807","price":54.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/6386133482686.jpg?v=1754622348","url":"https:\/\/bookhero.live\/products\/into-the-metaverse-by-cathy-hackl-9781399401807","provider":"Book Hero","version":"1.0","type":"link"}