{"product_id":"indispensable-by-joe-calloway-9780471703082","title":"Indispensable","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eA five-step strategy for turning a commodity into a necessity. When products and services become interchangeable, price becomes the ultimate determinant for consumers. \u003ci\u003eIndispensable\u003c\/i\u003e shows businesses how to break out of that cycle by using The Five Drivers—a strategy that takes companies to the next level of performance.\u003c\/p\u003e\n\n\u003cp\u003eRenowned business consultant Joe Calloway looks at how real companies have made their product or service \"mission critical,\" and satisfied customers in the process. \u003ci\u003eIndispensable\u003c\/i\u003e goes straight to the heart of the issue and reveals how successful companies—of any size, in virtually any manufacturing, selling, or service endeavour—achieve market leadership through The Five Drivers of fierce customer loyalty.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eIndispensable\u003c\/i\u003e shows readers how to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCreate and sustain momentum:\u003c\/strong\u003e overcome organisational inertia and keep moving forward\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDevelop habitual dependability:\u003c\/strong\u003e make consistency of performance a defining characteristic\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConnect continuously:\u003c\/strong\u003e see the Big Picture Outcome and create compelling customer experiences\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEngage, Enchant, Enthrall:\u003c\/strong\u003e make magic in the marketplace\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith interviews, detailed case studies, and dozens of real-world, effective customer service ideas and initiatives, \u003ci\u003eIndispensable\u003c\/i\u003e is just what today's forward-thinking businesses need.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47934095065324,"sku":"9780471703082","price":83.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780471703082-indispensable.jpg?v=1783895077","url":"https:\/\/bookhero.live\/products\/indispensable-by-joe-calloway-9780471703082","provider":"Book Hero","version":"1.0","type":"link"}