{"product_id":"driven-by-kevin-eason-9781473684553","title":"Driven","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eFormula One is speed, glamour, danger - and eye-watering wealth. \u003cem\u003eDriven: The Men Who Made Formula One\u003c\/em\u003e tells how a small group of extraordinary men transformed Formula One from a niche sport played out on primitive tracks surrounded by hay bales and grass verges into a billion-pound circus performing in vast theatres of entertainment all over the world.\u003c\/p\u003e\n\n\u003cp\u003eLed by Bernie Ecclestone, the billionaire ringmaster, this clique started by scraping a living to go racing and ended up creating space-age cars, turning drivers from amateur gladiators into multimillion-pound superstars, like Ayrton Senna and Lewis Hamilton. Meanwhile, the names of Ferrari, McLaren, and Williams are now as familiar around the world as Manchester United or Real Madrid.\u003c\/p\u003e\n\n\u003cp\u003eFor 20 years, Kevin Eason watched how these men operated like a sporting Mafia, protecting each other while squabbling over the vast wealth pouring into the sport. As motor racing correspondent for \u003cem\u003eThe Times\u003c\/em\u003e and then with \u003cem\u003eThe Sunday Times\u003c\/em\u003e, Eason was privileged to have a ringside seat as this cabal of wealthy characters ruled and then were pushed out of the sport they created.\u003c\/p\u003e\n\n\u003cp\u003eThis colourful and compelling account of the extraordinary flourishing of Formula One explores the quirks and extravagances of the men who converged - in one generation - to shape their sport; disparate characters with a common impulse: they were racers - and they were driven.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alliance Distribution Services Pty Ltd","offers":[{"title":"Default Title","offer_id":46825785327852,"sku":"9781473684553","price":50.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/18983053482712.jpg?v=1758112272","url":"https:\/\/bookhero.live\/products\/driven-by-kevin-eason-9781473684553","provider":"Book Hero","version":"1.0","type":"link"}