{"product_id":"corporate-marketing-strategy-9781835490105","title":"Corporate Marketing Strategy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eCorporate Marketing Strategy\u003c\/em\u003e offers a comprehensive treatment of the nature of relationships between companies, brands, and stakeholders in different regions of the world.\u003c\/p\u003e\n\n\u003cp\u003eThe timely collection will serve as an important resource for international marketing and brand practitioners, who require more than anecdotal evidence on important aspects relating to companies' strategy, brands, identity, stakeholders, and reputation.\u003c\/p\u003e\n\n\u003cp\u003eThe authors have blended an interesting mix of theory, primary research findings, and practice that will appeal to students, academics, and practitioners of international branding, identity, and marketing alike.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47933934633196,"sku":"9781835490105","price":319.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781835490105-corporate-marketing-strategy.jpg?v=1783885744","url":"https:\/\/bookhero.live\/products\/corporate-marketing-strategy-9781835490105","provider":"Book Hero","version":"1.0","type":"link"}