{"product_id":"copywriting-third-edition-by-gyles-lingwood-9781529420241","title":"Copywriting Third Edition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eAn inspiring and essential book for everyone interested in improving the way they write\u003c\/b\u003e. - \u003ci\u003eBrian Minards, School of Advertising, Academy of Art University, San Francisco\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eWriting copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines, and internal communications. Aspects of writing for social media are integrated throughout.\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThere are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, \u003cem\u003eCopywriting, Third Edition\u003c\/em\u003e takes you through step-by-step processes that can help you to write content quickly and effectively.\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46451524698348,"sku":"9781529420241","price":81.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/14624133482732.jpg?v=1747568655","url":"https:\/\/bookhero.live\/products\/copywriting-third-edition-by-gyles-lingwood-9781529420241","provider":"Book Hero","version":"1.0","type":"link"}