{"product_id":"change-by-damon-centola-9781529373387","title":"Change","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003e'A remarkable and important guide to effecting change in our individual lives, businesses, societies - and beyond' JONAH BERGER, bestselling author of \u003cem\u003eContagious\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHow did movements like the Arab Spring and Black Lives Matter take off when they did?\u003c\/p\u003e\n\n\u003cp\u003eHow did Lord Kitchener recruit 2,000,000 volunteers at the start of World War I?\u003c\/p\u003e\n\n\u003cp\u003eWhy did Twitter take hold while Google+ has failed?\u003c\/p\u003e\n\n\u003cp\u003eWhat surprising lessons can we learn from Covid-19?\u003c\/p\u003e\n\n\u003cp\u003eFrom the spread of Covid-19 to the rise of political polarization, from implicit bias to genetically modified food, from NASA to Netflix - it's time to think differently about how change works.\u003c\/p\u003e\n\n\u003cp\u003eProfessor Damon Centola is the world expert in the new science of networks. His ground-breaking research across areas as disparate as voting, health, technology and finance has highlighted powerful and highly effective new ways to ensure lasting change. In this book, Centola distils over a decade of deep experience into a fascinating new theory that challenges previous assumptions that new ideas are either contagious or not.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eChange\u003c\/em\u003e shows that beliefs and behaviours are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex and much more interesting. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples, \u003cem\u003eChange\u003c\/em\u003e presents a paradigm-shifting new science for understanding what drives change, recognising our blind spots and how we can change the world around us.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46719205966060,"sku":"9781529373387","price":27.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/14155593482732.jpg?v=1754548868","url":"https:\/\/bookhero.live\/products\/change-by-damon-centola-9781529373387","provider":"Book Hero","version":"1.0","type":"link"}