{"product_id":"catching-fire-in-the-news-by-amber-e-boydstun-9781009498449","title":"Catching Fire in the News","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhy do some events catch fire in the news, producing a media storm, while many similar events go all but unnoticed? \u003cem\u003eCatching Fire in the News\u003c\/em\u003e uses a fire triangle analogy to explain the necessary conditions of media storms.\u003c\/p\u003e\n\n\u003cp\u003eThe “heat” is the spark: a dramatic event or discovery. The “fuel” is the political and cultural landscape, including similar items in recent news, and current debates that allow the event to be framed in a resonant way. The “oxygen” is the available news agenda space, plus the attention the event receives beyond the news (by activists, politicians, people on social media, etc.).\u003c\/p\u003e\n\n\u003cp\u003eMedia storms are not easily predictable; it takes the right event, at the right time, with the right momentum of attention. But when the political stars align and a media storm erupts, it can be a window of opportunity for change.\u003c\/p\u003e\n\n\u003cp\u003eThis Element is also available as Open Access on Cambridge Core.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47933922115820,"sku":"9781009498449","price":79.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781009498449-catching-fire-in-the-news.jpg?v=1783883688","url":"https:\/\/bookhero.live\/products\/catching-fire-in-the-news-by-amber-e-boydstun-9781009498449","provider":"Book Hero","version":"1.0","type":"link"}