{"product_id":"buyer-first-by-carole-mahoney-9781774583203","title":"Buyer First","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIt's time to forget everything you think you know about selling.\u003c\/p\u003e\n\n\u003cp\u003eWinning new customers is the number one challenge 80 percent of entrepreneurs face—and a big reason half of small businesses fail within five years. In \u003cem\u003eBuyer First\u003c\/em\u003e, Carole Mahoney—who once struggled to pay bills and is now a top sales coach and influencer—says the reason so many of us are bad at selling is, well, we think selling is bad.\u003c\/p\u003e\n\n\u003cp\u003eIn the book \"my clients have been asking me for,\" Mahoney shares her revolutionary sales-success formula that draws on data from 2.2 million professional sellers, plus solid research on the psychology of decision-making and behaviour change, to show you that sales isn't something we do to others, it's something we do with them.\u003c\/p\u003e\n\n\u003cp\u003eWith her approachable, honest writing style, Mahoney is like your personal sales coach, guiding you to tailor your current sales strategy in a way that's consistent with your values and strengths, so you can align how you sell with how customers buy.\u003c\/p\u003e\n\n\u003cp\u003eComplete with worksheets and exercises like exploring your own Sales Origin story, \u003cem\u003eBuyer First\u003c\/em\u003e teaches you the tactics of a collaborative selling framework. Each point is backed up with real-life stories from Mahoney's colleagues and students as well as her own experiences.\u003c\/p\u003e\n\n\u003cp\u003eNot only does \u003cem\u003eBuyer First\u003c\/em\u003e promise to transform your sales approach, help you change your behaviours, and get consistent results—it'll make you feel fantastic about every transaction.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":48240886972652,"sku":"9781774583203","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781774583203-buyer-first-1.jpg?v=1787928548","url":"https:\/\/bookhero.live\/products\/buyer-first-by-carole-mahoney-9781774583203","provider":"Book Hero","version":"1.0","type":"link"}