{"product_id":"ai-for-public-relations-9781398625051","title":"AI for Public Relations","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eLearn how to apply AI effectively, ethically and at scale throughout PR processes and strategies.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eAI for Public Relations\u003c\/em\u003e is a practical guide for mid-career PR managers and agency professionals who want to build credibility and integrate AI tools into everyday practice. As AI reshapes content creation, planning, measurement, and reputation management, this book shows how to apply proven principles and implement the right frameworks to optimise workflows while protecting brand trust.\u003c\/p\u003e\n\n\u003cp\u003eEdited by industry leaders \u003cstrong\u003eStephen Waddington\u003c\/strong\u003e and \u003cstrong\u003eBen Verinder\u003c\/strong\u003e, this collection brings together expert contributors to explain what AI means for operational delivery, stakeholder engagement, and long-term strategic planning. Through detailed chapters and actionable tools, it provides clear guidance for navigating risk, enhancing capability, and developing an informed, future-focused PR function.\u003c\/p\u003e\n\n\u003cp\u003eYou'll learn how to:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply AI models to improve content creation, planning, and performance measurement\u003c\/li\u003e\n  \u003cli\u003eImplement practical tools that streamline workflows while strengthening professional judgement\u003c\/li\u003e\n  \u003cli\u003eDevelop strategies for managing risk, safeguarding reputation, and ensuring responsible AI use\u003c\/li\u003e\n  \u003cli\u003eOptimise organisational adoption by aligning governance, processes, and stakeholder expectations\u003c\/li\u003e\n  \u003cli\u003eUse real-world examples from AMEC, South Norfolk and Broadland District Councils, The University of Cambridge to guide your decision-making\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith a balance of strategic insight and hands-on application, \u003cem\u003eAI for Public Relations\u003c\/em\u003e helps you develop the skills, frameworks, and confidence to lead AI integration and elevate your impact in a rapidly changing profession.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThemes include:\u003c\/em\u003e\u003c\/strong\u003e \u003cem\u003ePR strategy, AI implementation, reputation management, governance, measurement frameworks, communication planning\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47933696704748,"sku":"9781398625051","price":177.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781398625051-ai-for-public-relations.jpg?v=1783879469","url":"https:\/\/bookhero.live\/products\/ai-for-public-relations-9781398625051","provider":"Book Hero","version":"1.0","type":"link"}