{"product_id":"a-year-of-creativity-by-sue-unerman-9781399413251","title":"A Year of Creativity","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eA Year of Creativity\u003c\/i\u003e demystifies what it means to be creative, showing how \u003ci\u003eall\u003c\/i\u003e of us need to exercise our creativity muscles if we are to meet the challenges of an uncertain world.\u003c\/p\u003e\n\n\u003cp\u003eIf you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough. We live in times of increasing complexity and ambiguity; even businesses that have themselves been major disruptors fear major new disruption themselves. In response, leaders are battening down the hatches: the more uncertain the world, the more they retreat into stale, established patterns of behaviour.\u003c\/p\u003e\n\n\u003cp\u003eThis is a big mistake. The only way to secure competitive advantage is to ensure that \u003cb\u003e\u003ci\u003ecreative thinking\u003c\/i\u003e\u003c\/b\u003e is driving your organisation. It will enable workplace satisfaction, boost performance, and encourage new ideas throughout teams. To tackle our uncertain environment—and to win in the world of future business—we all need to get serious about creativity and the potential it can unleash.\u003c\/p\u003e\n\n\u003cp\u003eThe authors of \u003ci\u003eBelonging\u003c\/i\u003e have now written \u003ci\u003eA Year of Creativity\u003c\/i\u003e, which will make creativity accessible to everyone. In 52 lessons, it explores how to be creative (either individually or in groups and teams), how to nurture creativity, and how—as a result—to redefine yourself and your career.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46868187152620,"sku":"9781399413251","price":46.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/6500573482686.jpg?v=1759750506","url":"https:\/\/bookhero.live\/products\/a-year-of-creativity-by-sue-unerman-9781399413251","provider":"Book Hero","version":"1.0","type":"link"}