{"title":"Walter L. Baker","description":"\u003cp\u003eWelcome to our curated collection of works by Walter L. Baker, a distinguished name in the field of \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e. With profound insights and comprehensive strategies, Baker's writing aims to empower both aspiring entrepreneurs and seasoned business professionals alike.\u003c\/p\u003e\n\n\u003cp\u003eBaker is best known for his pivotal work, \u003cem\u003eThe Price Advantage\u003c\/em\u003e, where he delves into the intricate art of pricing strategy. With a strong focus on practical application, this book provides valuable tools and frameworks to help businesses leverage pricing as a powerful lever for growth and profitability.\u003c\/p\u003e\n\n\u003cp\u003eIn his books, Walter L. Baker combines deep industry knowledge with accessible storytelling, making complex business concepts easy to grasp for readers from all walks of life. Whether you're looking to refine your business acumen or seeking inspiration for your entrepreneurial journey, this collection offers a treasure trove of insights that can propel you forward in the competitive world of business.\u003c\/p\u003e\n\n\u003cp\u003eExplore Walter L. Baker's works today to unlock revolutionary ideas and strategies that can transform the way you approach pricing and business management.\u003c\/p\u003e","products":[{"product_id":"the-price-advantage-by-walter-l-baker-9780470481776","title":"The Price Advantage","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eA comprehensive look at creating pricing strategies that work in both good economic times and bad.\u003c\/p\u003e\n\n\u003cp\u003eWritten by three preeminent pricing experts at McKinsey \u0026amp; Company, the \u003ci\u003eSecond Edition\u003c\/i\u003e of \u003ci\u003eThe Price Advantage\u003c\/i\u003e is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business.\u003c\/p\u003e\n\n\u003cp\u003ePricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalises on its value. This \u003ci\u003eSecond Edition\u003c\/i\u003e, a major revision and extension of the first book, shows you what it takes to achieve \u003ci\u003ethe price advantage\u003c\/i\u003e in today's competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state-of-the-art approaches to analysing and improving your own pricing strategy and execution.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eExplores the fundamental role of pricing infrastructure in achieving \u003ci\u003ethe price advantage\u003c\/i\u003e\n\u003c\/li\u003e\n  \u003cli\u003eIncludes new topics such as software and information products pricing, lifecycle pricing, custom-configured products pricing, pricing of high-count product lines, pricing in distributed sales environments, \"razor\/razor blades\" pricing, and tiered products and services pricing\u003c\/li\u003e\n  \u003cli\u003eRevisits the full range of classic McKinsey pricing tools, including the pocket price waterfall and value maps\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eEngaging and informative, the \u003ci\u003eSecond Edition\u003c\/i\u003e of \u003ci\u003eThe Price Advantage\u003c\/i\u003e will put this essential discipline in perspective.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855188545772,"sku":"9780470481776","price":159.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780470481776.jpg?v=1759264524"}],"url":"https:\/\/bookhero.live\/collections\/walter-l-baker.oembed","provider":"Book Hero","version":"1.0","type":"link"}