{"title":"Underhill","description":"\u003cp\u003eWelcome to our collection dedicated to the insightful works of Underhill, a renowned author in the field of Business \u0026amp; Entrepreneurship. Dive into Underhill's compelling exploration of consumer behaviour with his seminal work, \u003cem\u003eWhy We Buy\u003c\/em\u003e, which has captivated readers and industry professionals alike.\u003c\/p\u003e\n\n\u003cp\u003eUnderhill's books are celebrated for their engaging narrative style, providing readers with not only data-driven insights but also practical applications in real-world business scenarios. Whether you're a seasoned entrepreneur, a business student, or simply curious about the intricacies of consumer psychology, Underhill offers a treasure trove of knowledge that's both accessible and profoundly informative.\u003c\/p\u003e\n\n\u003cp\u003eJoin countless others in discovering clear, strategic, and innovative approaches to understanding market dynamics and customer engagement, brought to life through Underhill's extensive research and unique perspectives. Expand your understanding of the business world with the invaluable contributions of Underhill's works available in our collection.\u003c\/p\u003e","products":[{"product_id":"why-we-buy-by-underhill-9781416595243","title":"Why We Buy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eRevolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.\u003c\/b\u003e\n\n\u003cp\u003eThis enlightening edition includes new information on:\u003c\/p\u003e\n\n\u003cp\u003e- The latest trends in online retail—what retailers are doing right and what they're doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.\u003c\/p\u003e\n\n\u003cp\u003e- A guided tour of the most innovative stores, malls, and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious São Paulo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.\u003c\/p\u003e\n\n\u003cp\u003eThe new \u003ci\u003eWhy We Buy\u003c\/i\u003e is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":46505773957356,"sku":"9781416595243","price":54.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9805753482692.jpg?v=1748680600"}],"url":"https:\/\/bookhero.live\/collections\/underhill.oembed","provider":"Book Hero","version":"1.0","type":"link"}