{"title":"Tom Davenport","description":"\u003cp\u003eWelcome to the Tom Davenport collection. Tom Davenport is a renowned thought leader in the realms of business and entrepreneurship, celebrated for his transformative ideas and insightful perspectives. With years of experience and research, he has been instrumental in shaping contemporary business strategies with a focus on data, analytics, and customer relationships.\u003c\/p\u003e\n\n\u003cp\u003eThe collection includes notable works such as \u003cem\u003eThe New Science of Customer Relationships\u003c\/em\u003e, which dives deep into understanding and leveraging customer interactions to build lasting business success. His writings are essential for anyone looking to harness the power of data and analytics to enhance customer satisfaction and drive business growth.\u003c\/p\u003e\n\n\u003cp\u003eDavenport's books are not just informative but also highly practical, providing readers with actionable insights and strategies that can be easily implemented in today’s fast-paced business landscape. Whether you're a budding entrepreneur or an experienced business leader, exploring Tom Davenport's works will equip you with the knowledge to advance your business acumen and develop stronger, data-driven customer relationships.\u003c\/p\u003e","products":[{"product_id":"the-new-science-of-customer-relationships-by-jim-sterne-9781394319541","title":"The New Science of Customer Relationships","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA practical strategy guide for building profitable customer relationships using the latest AI science and tech\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe New Science of Customer Relationships: Delivering the One-to-One Promise with AI\u003c\/em\u003e is a science-based and insightful new approach to integrating the latest generative AI technologies into your company's customer communications. Analytics and marketing experts Thomas Davenport and Jim Sterne guide you through the technology and tools you need to understand, the data you need to collect, the processes you need to implement, and the ethics you need to observe to build an industry-leading customer relationship framework.\u003c\/p\u003e\n\n\u003cp\u003eIn the book, you'll learn to create systems that reliably generate smart, persuasive, and hyper-personalized interactions with your company's best customers. You'll also discover how to integrate these systems directly into your firm's existing operations, enabling you to use the tools to realise tangible financial results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eInside the book:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eTips for using generative AI to analyse customer responses and extract actionable insights about their feelings and thoughts.\u003c\/li\u003e\n  \u003cli\u003eSpecific tools and technologies you can utilise to collect customer data and conduct effective analytics to improve your products and services.\u003c\/li\u003e\n  \u003cli\u003eDiscussions of ethical guidelines to guide your organisation's data and customer communication practices.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for marketers, sales team leaders, technology professionals, and anyone responsible for evolving their company's customer relationships, \u003cem\u003eThe New Science of Customer Relationships\u003c\/em\u003e is a hands-on playbook that explains the science of the latest customer communication technologies and walks you through exactly how to implement them.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855039123692,"sku":"9781394319541","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/2d0c4cdf36c14f34b20e33979f3f5ec8.jpg?v=1759262166"}],"url":"https:\/\/bookhero.live\/collections\/tom-davenport.oembed","provider":"Book Hero","version":"1.0","type":"link"}