{"title":"Todd Olson","description":"\u003cp\u003eTodd Olson’s works delve into the intersection of technology and business, offering insights that empower organisations to thrive in the digital age. His writing emphasises the importance of product-led strategies, focusing on how engineering and technology can drive innovation and customer success.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect thoughtful guidance on transforming traditional workflows and fostering collaboration between teams. Olson’s books are essential for those looking to deepen their understanding of modern product development within the engineering and technology landscape.\u003c\/p\u003e","products":[{"product_id":"the-product-led-organization-by-todd-olson-9781119660873","title":"The Product-Led Organization","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA playbook on product-led strategy for software product teams\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThere's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organisations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organisational priorities. They represent the future of business in a digital-first world.\u003c\/p\u003e\n\n\u003cp\u003eThis book is meant to help you transform your company into a product-led organisation, helping to drive growth for your business and advance your own career. It provides:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eA holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences.\u003c\/li\u003e\n    \u003cli\u003eA guide to setting goals for product success and measuring progress toward meeting them.\u003c\/li\u003e\n    \u003cli\u003eA playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product.\u003c\/li\u003e\n    \u003cli\u003eStrategies for soliciting, organising and prioritising feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmap.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eThe Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience\u003c\/em\u003e was written by the co-founder and CEO of Pendo—a SaaS company and innovator in building software for digital product teams. The book reflects the author’s passion and dedication for sharing what it takes to build great products.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47461612814572,"sku":"9781119660873","price":66.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119660873-the-product-led-organization.jpg?v=1774973335"}],"url":"https:\/\/bookhero.live\/collections\/todd-olson.oembed","provider":"Book Hero","version":"1.0","type":"link"}