{"title":"Tiffani Bova","description":"\u003cp\u003eBooks by \u003cstrong\u003eTiffani Bova\u003c\/strong\u003e explore the dynamic world of business growth and innovation. Her writing offers insightful strategies and practical advice for entrepreneurs and leaders seeking to navigate complex markets and accelerate success.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for readers interested in \u003cem\u003ebusiness development\u003c\/em\u003e and \u003cem\u003eentrepreneurship\u003c\/em\u003e, these titles delve into the mindset and methods that drive sustainable growth. Expect a blend of sharp analysis and actionable ideas to inspire your professional journey.\u003c\/p\u003e","products":[{"product_id":"growth-iq-by-tiffani-bova-9781529004694","title":"Growth IQ","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eThe Wall Street Journal\u003c\/em\u003e Top Ten Bestseller\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eGrowth IQ\u003c\/em\u003e shows you the 10 strategies to sustainable growth, based on a purpose-led culture for all businesses.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eA worthy successor to Michael Porter, Bova's book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small.\u003c\/em\u003e - Seth Godin, author of \u003cem\u003eLinchpin\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eTiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We're witnessing an age of endless customisation, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for another.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eGrowth IQ\u003c\/em\u003e, Bova determines that there are ten simple—but easily misunderstood—growth paths, and explains how companies can get a handle on their particular business context, and use it to determine the right combination and sequence of growth paths to take them into the future.\u003c\/p\u003e\n\n\u003cp\u003eBova breaks down the strategies deployed by a wide range of companies to show you how:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eGE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R\u0026amp;D and customer experience.\u003c\/li\u003e\n  \u003cli\u003eMarvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books.\u003c\/li\u003e\n  \u003cli\u003eGateway's attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhether your company is on a growth spurt, in a worrying stall, or showing signs of decline, \u003cem\u003eGrowth IQ\u003c\/em\u003e is your map to charting the course of your company's future.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":48242267160812,"sku":"9781529004694","price":27.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781529004694-growth-iq-1.jpg?v=1787969214"}],"url":"https:\/\/bookhero.live\/collections\/tiffani-bova.oembed","provider":"Book Hero","version":"1.0","type":"link"}