{"title":"Tessa Misiaszek","description":"\u003cp\u003eExplore the insightful world of Tessa Misiaszek, an accomplished author renowned for her expertise in business and entrepreneurship. Drawing from her extensive academic background and practical experience, Misiaszek deftly navigates the complex intersections of branding, leadership, and organisational strategy.\u003c\/p\u003e\n\n\u003cp\u003eHer influential work, \u003cem\u003eBranding that Means Business\u003c\/em\u003e, offers invaluable insights into creating impactful brands that resonate with customers and drive business success. It's an essential read for anyone passionate about understanding the power of effective branding in today's competitive market.\u003c\/p\u003e\n\n\u003cp\u003eMisiaszek's books are ideal for business leaders, entrepreneurs, and students alike, providing a comprehensive guide to developing strategies that foster meaningful connections and sustainable growth. Delve into her collection to gain a deeper understanding of how compelling branding can transform a business.\u003c\/p\u003e","products":[{"product_id":"branding-that-means-business-by-matt-johnson-9781788168663","title":"Branding that Means Business","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eBrands are all around us, more entwined with our lives than ever before. They have the power to shape not just what we buy, but how we act and how we feel about ourselves.\u003c\/p\u003e\n\n\u003cp\u003eKnowing how brands are built and add value has always been an important business skill. But, as the rules of engagement shift and change, it's become crucial. No longer the exclusive preserve of marketeers and brand managers, we all need to understand the deep interplay between brands, consumers, and society in general.\u003c\/p\u003e\n\n\u003cp\u003eWith traditional communication channels imploding and internet platforms and influencers riding high, it's more important than ever that we focus on one key constant: brands only matter when they mean something to our consumers and customers. And that means understanding not just the dynamics of our markets, but also the fundamentals of human nature and behaviour.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eBranding that Means Business\u003c\/i\u003e offers a new approach that will show you how to build a meaningful brand.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46719134662892,"sku":"9781788168663","price":32.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/18215673482824.jpg?v=1754543939"}],"url":"https:\/\/bookhero.live\/collections\/tessa-misiaszek.oembed","provider":"Book Hero","version":"1.0","type":"link"}